WORK: Art Direction, Copywriting, Graphic Design, Photo/Video Editing, AR Design (Meta Spark Studio)
For this, student project I created a multi-channel ad campaign for Kelty. As an outdoor enthusiast, I wanted to create work that truly resonated with my demographic. Escaping the city and immersing yourself in nature is essential—but fully experiencing it means disconnecting from distractions. Kelty provides the gear you need to take that step out there.
Background Video Loop via @jonsoriginals on Instagram
