WORK: Art Direction, Copywriting, Graphic Design, Photo/Video Editing, AR Design (Meta Spark Studio)
MANIFESTO
In a world where experiences are reduced to digital connections made through online interactions, Kelty stands for a much richer experience. We know the joy of being outdoors, the waves hitting the shore, the burnt orange sunset skies, and the laughter shared by the beachside. We stand for living life fully with the people you love the most. That’s why we design tents that aren’t just a shelter, but a sanctuary in nature. Kelty tents help you discover peace in the unfamiliar, and solace in the unknown.
PRINT
BILLBOARD
BUS SHELTER
AR EXPERIENCE
This interactive bus stop shelter features a QR code that when scanned activates an Instagram AR filter. Scan the QR code and direct your camera to the tents below.
THE TEAM
STRATEGIST: MASA KABURAGI
COPY: TYLER TRAN AND ETHAN CUPPER
ART DIRECTOR: ETHAN CUPPER