WORK: Art Direction, Copywriting, Graphic Design, Photo/Video Editing
For this student project, I created a complete ad campaign for a brand of my choice. With Tesla just beginning to roll out the Cybertruck and limited branding available, I embraced the challenge.
This campaign targets consumers who want to stand out, spark conversations, and maintain an edge. This person needs a vehicle designed to be better than everything else. Someone like this has a desire to stay ahead, or maybe it's a fear of being behind.
Tesla Motors is pioneering some of the most innovative technology in the automotive industry, and the Cybertruck is the most futuristic vehicle on the market. Naturally, anyone driving one is already thinking ahead.
